I worked with an executive who felt stuck.
He wanted more meaning and purpose in his work.
He felt foggy about his long-term goals.
But he was also bogged down with daily demands.
He was craving a bigger picture—something that made the daily grind feel worth it.
We didn’t start with a grand vision.
We began with one sentence: one phrase that highlighted what he wanted:
“I always feel behind — I want to feel like I can walk deliberately instead of always sprinting to catch up.”
This one line didn’t solve everything.
But instead of looking at 100 important outcomes, he focused on how he wanted to feel and think — how he wanted to show up.
This reframed how he looked at his to-do list.
It reshaped how he approached prioritization.
And that shift gave him the energy to keep going—and to make wiser choices.
Clarity doesn’t have to be complete.
It just has to be useful.
It’s great to name what your big purpose is — the mission you’re solving, the team you’re building, the behavior you’re developing. But sometimes trying to make grand choices can be paralyzing — the opposite of what you’re looking for.
This Friday, I’m leading a 30-minute workshop where I’ll help you write your own Clarity Card— a short, powerful statement of purpose that fits on an index card.
It’s not a vision board.
It’s not a life manifesto.
It’s a few sentences that help you get moving—when you’re stalled, stuck, or spread thin.
This way you generate momentum — and build the muscle of articulating what you really want.
Purpose, in Plain Language
Friday May 23 at 11:30am ET
30 minutes long
You’ll get:
- 5 keys to writing a purpose statement that actually motivates you
- A one-page guide with prompts and examples
- The tools to write your own Clarity Card in 15 minutes
Come get a little more clarity.
Just enough to move forward.
